How a Shunde company takes small brands global — a Foshan Media Centre profile
Original headline: 奥创爱思的跨境电商“生意经”:小品牌也能爆卖全球丨顺德“企”示录 ㊾
A Shunde enterprise feature by Foshan Media Centre reporter Huang Chengxian. The report says Ultron Aisi, based in Ronggui, Shunde, was on track to pass RMB 800 million GMV that year, exporting home appliances, digital audio and hardware to the US and Japan; the company chose a curated brand model over mass listing, and acquired US trading company Rangers Innovation LLC to build its offline business.
- 2023 GMV on track to exceed RMB 800 million, selling into the US and Japan
- 3 self-owned cross-border brands; around RMB 50 million annual brand GMV
- Curated model: US coffee machines priced USD 150–200, a band selling 80k–100k units a year (~18% share)
- Japan: strategic partnership with KAWASE Corporation, top of Rakuten’s PC category for consecutive periods
- Offline: acquired Rangers Innovation LLC and supplies 99 Ranch Market (60 US stores)
- Raised a RMB 50 million Series A in August 2022 (Lianshang Desheng Capital)