PRESS & MEDIA

How the media covers Ultron

This page collects the public media coverage of the commercial services entity behind this site. Each entry lists the publisher, the date and a link to the original article so you can verify it yourself.

The entity covered in these reports is Ultron E-Commerce (Guangdong Ultron Aisi Supply Chain Management Co., Ltd.), which delivers the commercial services. This site itself is James’s personal practice journal; the relationship between the two is explained below.

PRESS COVERAGE

Two published reports

All points below are taken from the published articles. Figures and dates follow the originals.

Foshan Media Centre · Foshan+

How a Shunde company takes small brands global — a Foshan Media Centre profile

Original headline: 奥创爱思的跨境电商“生意经”:小品牌也能爆卖全球丨顺德“企”示录 ㊾

A Shunde enterprise feature by Foshan Media Centre reporter Huang Chengxian. The report says Ultron Aisi, based in Ronggui, Shunde, was on track to pass RMB 800 million GMV that year, exporting home appliances, digital audio and hardware to the US and Japan; the company chose a curated brand model over mass listing, and acquired US trading company Rangers Innovation LLC to build its offline business.

  • 2023 GMV on track to exceed RMB 800 million, selling into the US and Japan
  • 3 self-owned cross-border brands; around RMB 50 million annual brand GMV
  • Curated model: US coffee machines priced USD 150–200, a band selling 80k–100k units a year (~18% share)
  • Japan: strategic partnership with KAWASE Corporation, top of Rakuten’s PC category for consecutive periods
  • Offline: acquired Rangers Innovation LLC and supplies 99 Ranch Market (60 US stores)
  • Raised a RMB 50 million Series A in August 2022 (Lianshang Desheng Capital)
Read the original
Phoenix Net Finance · Business Wire

Guangdong Ultron Aisi listed on the New Fourth Board, entering the capital markets

Original headline: 广东省奥创爱思供应链管理有限公司成功挂牌新四板迈入资本市场新征程

A listing announcement published on the Phoenix Net finance channel, reporting that Ultron Aisi was listed on China’s New Fourth Board on 27 March 2026, together with details of its business lines, earlier funding and channel progress.

  • Listed on the New Fourth Board on 27 March 2026, enterprise code 896303
  • Founded in February 2021, headquartered in Foshan, Guangdong
  • Core business: supply chain management, cross-border e-commerce agency operations, 1688 agency operations
  • Strong categories: small appliances, audio devices, lighting
  • In July 2025 its affiliate Foshan Ultron Space Supply Chain Co. became an Alibaba AICC channel partner
  • Branch offices established in Guangzhou, Hebei and other regions
Read the original

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VERIFIABLE FACTS

Numbers that appear in the coverage

896303
New Fourth Board enterprise code
RMB 800m
2023 GMV (as reported)
RMB 50m
Series A, August 2022
3
Self-owned cross-border brands
Publisher: Foshan Media Centre (Foshan+) Publisher: Phoenix Net Finance Published: 2023-09 / 2026-03 Interviewed: Zijun Zheng (founder, executive president) Entity: Guangdong Ultron Aisi Supply Chain Management Co., Ltd.
VERIFY IT YOURSELF

Which report says what, line by line

This table breaks the coverage down into individual facts: which outlet reported it, when, and where you can read the original. Company-level figures follow the originals; nothing on this page is re-interpreted.

FactAs reportedSourceVerify
New Fourth Board listingListed on 27 March 2026, enterprise code 896303Phoenix Net Finance · 2026-03-30Read ↗
Founded / HQFounded February 2021, headquartered in Foshan, GuangdongPhoenix Net Finance · 2026-03-30Read ↗
Business linesSupply chain management, cross-border e-commerce agency operations, 1688 agency operationsPhoenix Net Finance · 2026-03-30Read ↗
Core categoriesSmall appliances, audio devices, lightingPhoenix Net Finance · 2026-03-30Read ↗
Channel partnershipIn July 2025 its affiliate Foshan Ultron Space Supply Chain Co. became an Alibaba AICC channel partnerPhoenix Net Finance · 2026-03-30Read ↗
Annual GMV2023 GMV on track to exceed RMB 800 million, selling into the US and JapanFoshan+ · 2023-09-19Read ↗
Brand structure3 self-owned cross-border brands; roughly RMB 50 million in annual brand GMVFoshan+ · 2023-09-19Read ↗
Funding historyRMB 50 million Series A closed in August 2022 (Lianshang Desheng Capital)Foshan+ · 2023-09-19
Phoenix Net Finance · 2026-03-30
Read ↗
US offline channelAcquired US trading company Rangers Innovation LLC and supplies 99 Ranch Market (60 stores)Foshan+ · 2023-09-19Read ↗
Japan channelStrategic partnership with KAWASE Corporation; runs Rakuten and Amazon directly and has held Rakuten's PC category top spotFoshan+ · 2023-09-19Read ↗
Team and officesOver 100 staff, with companies in Foshan, Guangzhou and Changsha; branch offices in Guangzhou, Hebei and elsewhereFoshan+ · 2023-09-19
Phoenix Net Finance · 2026-03-30
Read ↗
NOTE

A personal site and a services entity are two things

This site is James’s personal journal: 16 years of hands-on cross-border e-commerce practice and observations. The two reports above cover Ultron E-Commerce (Guangdong Ultron Aisi Supply Chain Management Co., Ltd.), the entity that delivers commercial services.

The interviewee in both reports is Zijun Zheng, the company’s founder and executive president, speaking to company-level strategy and capital progress. James runs the front line of the same business — Amazon, DTC sites and overseas social media — so the two accounts describe one operating system from two vantage points. Company-level figures follow the originals; the methods on this site come from day-to-day execution.

The business figures in those reports are company-level public information. The source, publisher and date are listed on this page, so please refer to the originals when citing them. Client and project details on this site remain anonymised, as is standard for a personal site.

If you need to verify the entity or run background checks before working together, the Ultron E-Commerce (service entity) page holds the corresponding facts.

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